Options Realty & Consulting is not just another KY real estate company. We recognize the growing change in the way consumers want & expect real estate services to be delivered and paid for. It is our goal to stay on the leading edge of meeting that expectation. We understand that the "one size fits all" philosophy that real estate agents and brokers have operated under for years, and most still do to this day, no longer works for many consumers in today's market. We take pride in offering experienced, professional, quality services while remaining sensitive to the changing needs of our clients. Our innovative, hybrid approach to selling real estate combines the best of Discount Brokerages & Full Commission Realtors with the freedom of a For Sale By Owner. We believe that an experienced, knowledgeable agent can truly bring added value to the transaction and that is why none of our options will ever leave you on your own.

"The true value of a real estate professional is no longer found in the delivery of data and information but in the interpretation of that data & information" - unknown

Our "Protect Your Equity" programs for sellers & our "VIB - Premier Cash Back" program for buyers both hinge on us working with serious buyers and sellers. It works off of a shared risk model that will literally save our buyers & sellers thousands of dollars.

Please check out our "Seller Options" & "Buyer Options" pages for complete details.

If you still have questions, give us a call.

Office (502)732-9977

Chris D. Hembree (502)693-2334  

agent photo
Chris D. Hembree - Principal Broker/Owner
Cell Phone: 502-693-2334
Email: chris@optionsrealtyky.com

 


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Testimonials Page

Dear Chris, We can't thank you enough for all the hard work you put into selling our house. The process was very easy and a positive experience on our end. You lead us with good advise from your experience which resulted in a quick sell in a short period of time. I can't say enough but obviously would highly recommend your services to the Great People in Carrollton. S Shelton S Shelton
I gave Chris a call when my fiancé and I decided to purchase our first home. We had no clue about some of the things to look for and he was very informative and helpful. He made sure we took the time to look before we settled, and sure enough we found our dream home. He never once made us feel pressured and kept us informed all during the process. Thanks so much Chris, you are amazing. Will definitely recommend your services without hesitation! K Lawrence
We appreciated the friendliness of Chris Hembree when selling our home. He listened to us and was very helpful through the whole process. We honestly would have been lost in the process if we tried to do it alone. We are definitely going to use Chris when we are ready to buy our next home. Thanks for all your help Chris! M Snow
We just wanted to let Chris know that he exceeded all our expectations of a realtor.  He went the extra steps to find us the house we wanted.  Chris was not like any other realtor we have met. He most definitely had our interests in mind and was not out to make a quick buck by pushing us into anything. He was very patient with us and actually listened to what we wanted.  Not only does he understand real estate, but he is also very knowledgeable in construction and was able to tell us a lot about the houses we looked at and how they were built.  Chris also did a lot of research into the area of the house and taxes. He also helped us find the right financing for the house.  He stayed in contact with us and was with us every step of the way through the whole process of buying a house.  We highly recommend Chris Hembree to anyone looking for or selling a house. He is not like any other realtor we have met, more like a friend.  As long as he is in real estate he will always be our realtor. We greatly appreciate all that Chris did for us.  Thank you for everything.  James and Molly Palmer
First and foremost, I am not the type of person that normally writes reviews. However, this was such a great experience for that I can't not write one. Chris turned out to be a great realtor, a positive person, and, most importantly in this situation, a pragmatist. He always shot straight with us, let us know as soon as there was anything to report, and worked diligently under our (I'll admit it) unrealistic timelines. Here is our story as told by my wife: When the house we had always admired came on the market unexpectedly, we sent an email to inquire about the property. We are so fortunate that Chris Hembree replied. Not only did he show us the house within 24 hours, he listed ours and had it under contract within four days. Chris was very accessible to us and answered all questions timely and was very knowledgeable. It was evident that he worked very hard for us throughout the process and paid great attention to detail, always keeping our best interest in the forefront. Having used other realtors in the past as well as selling on our own, working with Chris Hembree proved to be a great decision. We would definitely hired him again and highly recommend him. jared m kelley
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Real Estate News

Latest Realty News from NAR

Charity Deduction Faces Same Tax Reform Risk as MID

Of all the itemized deductions, the one for charitable contributions might seem to come out the best under tax reform. That’s because it’s the only deduction under both the House and the Senate versions of the bill that is largely undiminished. And yet charities complain donations will dry up under tax reform. What gives?

b“Provisions in the tax bill the House and Senate are considering would make the situation worse” for charities, Ray Madoff, director of the Boston College Law School Forum on Philanthropy and the Public Good, says in a Nov. 27 New York Times opinion piece.

The problem, Madoff says, is the near doubling of the standard deduction. With all of the other itemized deductions either going away or constrained by new caps, most households will opt for the standard deduction rather than continue to itemize. That renders the tax deduction for charitable giving nearly meaningless. As Madoff puts it, “A vast majority of American taxpayers would no longer itemize and therefore would receive no benefits for their charitable giving.”

That argument might sound familiar. It’s the same one NAR is making about homeownership. Under the Senate bill, the mortgage interest deduction would be left intact, but the deduction for state and local taxes would go away. In the House, MID would be limited to mortgages of $500,000 and the deductions for property taxes would be capped at $10,000, while the deduction for state and local income and sales taxes would be entirely repealed. So, while MID is preserved, either entirely or in part, very few households that itemize today would continue to do so. As a result, MID would continue to be a benefit only for the wealthiest households.

Given the structural changes to the tax code lawmakers have before them, preserving the deduction for charitable contributions is mostly meaningless. This is exactly the same thing REALTORS® are saying about tax incentives for homeownership. They’re meaningless for most households if tax reform passes in its current form in both the House and the Senate.

More on tax reform’s impact on homeowners in The Voice for Real Estate.

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Don’t Just Sell a Home; Market a Lifestyle

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for "a place for their life to happen."

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for “a place for their life to happen.”

To help your listing stand out from the competition, focus on the lifestyle the property will help buyers achieve, in addition to common details such as square footage and number of bedrooms.

That’s the advice of visual effects specialist Kevin Tengan, who has turned his experience working on Hollywood productions into the foundation for a real estate business that reflects his love for imagery and storytelling. A buyer might say they want a four-bedroom, three-bath house with a sunny kitchen and a backyard, but what they’re really looking for is “a place for their life to happen,” he said during a session at the REALTORS® Conference & Expo in Chicago earlier this month.

“A lot of what we communicate is ‘what’ and ‘how,’ but few talk about ‘why,’” said Tengan, CRS, chief operating officer of RE/MAX Prestige in Honolulu. “Start with the why.”

As you develop marketing campaigns, remember that saying a home is in a great neighborhood isn’t as powerful as showing why that is the case, said Tengan. For example, if you produce a video property tour, include footage of nearby attractions such as beaches, museums, shopping districts, and other aspects of a community that can inspire a buyer to want to live in the area—not just in the home. Anything you can do to tie your listing to the lifestyle buyers want will attract more traffic, Tengan said.

One of the keys to developing marketing materials that will resonate with buyers looking for a certain lifestyle is understanding the trends that characterize the people you are trying to reach, said Emily Line, vice president of commercial services for Realtors Property Resource®. As a real estate professional, you have access to an enormous amount of data about what consumers are looking for. There are services that can sift through the information and create reports to help you develop an effective pitch, Line said.

The data can help you tune in to trends that reflect the kind of buyers you want to reach. You can identify people in certain kinds of occupations, where they like to shop, and what they like to do for entertainment, Line said. This information can help you connect with buyers in your area, as well as investors who want to purchase commercial or residential properties that will attract certain types of tenants, she said.

Turn the information you collect into a marketing tool by incorporating it into a story that connects the property to the goals and lifestyle of those who would buy it, Tengan said. “At the end of the day, the story is all that matters. A great story evokes a reaction.”

‘This is Our Moment. Own it.’

“Are you ready to own it with me?”  asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.”

Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR president. “There is nothing more powerful in this journey than sharing it with others,” she said addressing thousands of REALTORS® at the Inaugural gala during the REALTORS® Conference & Expo in Chicago.

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Mendenhall ended her inaugural festivities with a group rendition of “REALTORS® Own It”—the vibrant tune that she co-wrote for her presidency. The song evokes the pride and power embodied in dedicated real estate pros who strive each day to meet the complex needs of their clients and keep the industry strong.

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