Options Realty & Consulting is not just another KY real estate company. We recognize the growing change in the way consumers want & expect real estate services to be delivered and paid for. It is our goal to stay on the leading edge of meeting that expectation. We understand that the "one size fits all" philosophy that real estate agents and brokers have operated under for years, and most still do to this day, no longer works for many consumers in today's market. We take pride in offering experienced, professional, quality services while remaining sensitive to the changing needs of our clients. Our innovative, hybrid approach to selling real estate combines the best of Discount Brokerages & Full Commission Realtors with the freedom of a For Sale By Owner. We believe that an experienced, knowledgeable agent can truly bring added value to the transaction and that is why none of our options will ever leave you on your own.

"The true value of a real estate professional is no longer found in the delivery of data and information but in the interpretation of that data & information" - unknown

Our "Protect Your Equity" programs for sellers & our "VIB - Premier Cash Back" program for buyers both hinge on us working with serious buyers and sellers. It works off of a shared risk model that will literally save our buyers & sellers thousands of dollars.

Please check out our "Seller Options" & "Buyer Options" pages for complete details.

If you still have questions, give us a call.

Office (502)732-9977

Chris D. Hembree (502)693-2334  

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Chris D. Hembree - Principal Broker/Owner
Cell Phone: 502-693-2334
Email: chris@optionsrealtyky.com

 


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Testimonials Page

Dear Chris, We can't thank you enough for all the hard work you put into selling our house. The process was very easy and a positive experience on our end. You lead us with good advise from your experience which resulted in a quick sell in a short period of time. I can't say enough but obviously would highly recommend your services to the Great People in Carrollton. S Shelton S Shelton
I gave Chris a call when my fiancé and I decided to purchase our first home. We had no clue about some of the things to look for and he was very informative and helpful. He made sure we took the time to look before we settled, and sure enough we found our dream home. He never once made us feel pressured and kept us informed all during the process. Thanks so much Chris, you are amazing. Will definitely recommend your services without hesitation! K Lawrence
We appreciated the friendliness of Chris Hembree when selling our home. He listened to us and was very helpful through the whole process. We honestly would have been lost in the process if we tried to do it alone. We are definitely going to use Chris when we are ready to buy our next home. Thanks for all your help Chris! M Snow
We just wanted to let Chris know that he exceeded all our expectations of a realtor.  He went the extra steps to find us the house we wanted.  Chris was not like any other realtor we have met. He most definitely had our interests in mind and was not out to make a quick buck by pushing us into anything. He was very patient with us and actually listened to what we wanted.  Not only does he understand real estate, but he is also very knowledgeable in construction and was able to tell us a lot about the houses we looked at and how they were built.  Chris also did a lot of research into the area of the house and taxes. He also helped us find the right financing for the house.  He stayed in contact with us and was with us every step of the way through the whole process of buying a house.  We highly recommend Chris Hembree to anyone looking for or selling a house. He is not like any other realtor we have met, more like a friend.  As long as he is in real estate he will always be our realtor. We greatly appreciate all that Chris did for us.  Thank you for everything.  James and Molly Palmer
First and foremost, I am not the type of person that normally writes reviews. However, this was such a great experience for that I can't not write one. Chris turned out to be a great realtor, a positive person, and, most importantly in this situation, a pragmatist. He always shot straight with us, let us know as soon as there was anything to report, and worked diligently under our (I'll admit it) unrealistic timelines. Here is our story as told by my wife: When the house we had always admired came on the market unexpectedly, we sent an email to inquire about the property. We are so fortunate that Chris Hembree replied. Not only did he show us the house within 24 hours, he listed ours and had it under contract within four days. Chris was very accessible to us and answered all questions timely and was very knowledgeable. It was evident that he worked very hard for us throughout the process and paid great attention to detail, always keeping our best interest in the forefront. Having used other realtors in the past as well as selling on our own, working with Chris Hembree proved to be a great decision. We would definitely hired him again and highly recommend him. jared m kelley
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Real Estate News

Latest Realty News from NAR

Sponsor Webinar: Growing Your Business With a Real Estate CRM

IXACT Contact is a software company that offers CRM and email marketing products to real estate professionals. It’s hosting a webinar on Tuesday, May 22, at 1 p.m., Eastern time, on using its CRM product to grow your business. Shannon McGee, a company business development executive, is the host.

From IXACT:

Wondering exactly how a real estate CRM can help you better manage and grow your business? Join this information-packed webinar and see specific real-world examples of how a robust real estate CRM can make it easy to keep in touch and stay on task with all your clients, prospects, and important referral sources.

In this webinar, IXACT Contact executive Shannon McGee will show you how IXACT Contact’s real estate CRM can help you to:

1. Keep in touch effortlessly with everyone in your database so you stay top of mind.
2. Ensure that you never miss another client birthday or move-in anniversary – both excellent relationship building opportunities.
3. Nurture and stay top of mind with all your prospects so you get the listing and not your competition.
4. Identify high quality leads – hiding in your database!
5. Stay organized and in control of all your listings, closings, and active buyers.
6. [BONUS!] Create a professional online presence and generate leads with your own customizable, mobile friendly, agent website.
7. [DOUBLE BONUS] Double your social media lead generation with automated social media content posting!

Register.

This is a sponsor webinar. REALTOR® Magazine is promoting it, but it isn’t participating in it, hasn’t reviewed the content, and is not endorsing it.

Two Ways You Can Commit a Fair Housing Violation Without Even Knowing It

While the Fair Housing Act’s purpose—barring discrimination in the sale, rental, or financing of residential property—may be easy to understand, navigating the many intricacies of the landmark statute can be tricky even for experienced real estate professionals, said experts on the 1968 law who spoke during a recent event in Fairfax, Va.

The event served as a commemoration of the 50-year anniversary of the signing of the Fair Housing Act, and was organized by the Fairfax County of Human Rights and Equity Programs and sponsored by the Northern Virginia Association of REALTORS®, Legal Services of Northern Virginia, and the Prince William County Human Rights Commission.

Panelists talk about the Fair Housing Act during a training session in Fairfax, Virginia.

The challenges stem from the fact that the law requires real estate professionals to ensure their clients not only have equal access to properties, but also that they drive the selection of the neighborhood or home they want to live in. Even a well-meaning effort to match a client with property you think they would like can have legal consequences.

For example, if you are working with a Korean family that is looking for a home to purchase, taking them to neighborhoods where you know other Asian-Americans live could run afoul of the law if the clients did not specifically ask to go to those neighborhoods. That’s according to attorneys from the Department of Justice’s Civil Rights division and Legal Services of Northern Virginia who served on the panel.

Panelists also advised caution when taking steps aimed at ensuring the safety of your clients. While it might seem reasonable to steer a family with young children away from a home they are looking to buy or rent that has lead-based paint, for instance, doing so would violate the law if the family was aware of the presence of the paint and still wanted to live there. It’s not against the law to market homes with lead-based paint to families with children and let them live there as long as they have been made aware that the hazardous paint is present.

What’s the Best Way to Ensure Appraiser Independence?

Professional appraisals are the foundation on which stable real estate markets are built, so ensuring appraisers are able to do their jobs to the best of their ability is vital to the industry. That’s why a report from the federal government on appraisal quality is welcomed. Two economists with the Federal Housing Finance Agency in a working paper found that appraisals ordered by appraisal management companies, AMCs, are no more likely to be overvalued than appraisals ordered directly by the lender.

“The results indicate no clear evidence of any systematic quality differences between appraisals associated and unassociated with AMCs,” say the economists, Jessica Shui and Shriya Murthy.

Although both types of appraisals have similar levels of overvaluation, according to the researchers, AMC appraisals tend to be more prone to contract price confirmation and super-overvaluation (above 6 percent). And both types have the same level of mistakes, even though AMC appraisals tend to use more comparable properties in the analysis.

AMCs are entities that are intended to let lenders maintain an arm’s length distance between them and the appraiser. They’ve been a part of the industry for decades but it wasn’t until after the mortgage crisis about a decade ago that their use became a big part of the industry. That’s because the Federal Housing Finance Agency entered into an agreement with the state of New York to encourage their use for Fannie Mae and Freddie Mac transactions. Once their use in New York was set, Fannie and Freddie extended it to all of their transactions, making the use of AMCs a national policy. Later, their use became even more standardized by the federal government.

NAR takes the position that AMCs are one way to encourage appraiser independence. Under its Responsible Lending Principles, NAR supports the principles of appraiser independence that AMCs are designed to facilitate, but the association also recognizes that alternatives to AMCs can provide the same conformity to appraiser independence rules.

The FHFA’s report is a top segment in the latest Voice for Real Estate news video from NAR. The video also looks at the upcoming General Data Protection Regulation from the European Union. The rule takes effect later this month and while most web companies have been aware of the rule for a while, for many people it comes as a surprise and they wonder if it’s something they have to concern themselves with. The short answer is, they probably do. That’s because the E.U. has said it plans to enforce it across the board, which means it could try to take action against a company even if it’s American and caters to Americans.

Under the rule, anyone who resides in the European Economic Area is entitled to certain privacy rights. Thus, if you have a website and a European resident comes to it to, say, browse listings, you can’t put a data-tracking cookie on their computer without getting their permission upfront. Right now, that permission is implied and they have to choose to opt out. So, this rule flips current U.S. practices on their head. Instead of them opting out, you have to ask them to opt in.

The rule requires other things as well, but, bottom line, expect to make changes to how you track people who come to your site.

You can expect lawsuits once the E.U. tries to enforce the rule in the United States, but separate from that, large web operations that want to cater to as many people as possible are probably going to make the changes regardless of what the E.U. does. Eventually, that will change the standard in this country.

The video also looks at the latest home sales figures, which are up, despite persistent inventory shortages, and an upcoming webcast NAR is hosting to let people know what REALTORS® will be talking to members of Congress about when they come to Washington for the 2018 Legislative Meetings later this month. There are four talking points: indexing some tax reform provisions to inflation, reauthorizing flood insurance, improving Fair Housing, and protecting net neutrality.

Watch video now.

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